Do me a Favour Let's do a quick comparison of both the Australian Supermarket giants. Head to www.woolworths.com.au, then open another tab in your browser and head to www.coles.com.au . Can you see any similarities? In fact, as we are doing this exercise ourselves there are many: • The colour palette that has been used matches the respective brand (primarily, green for Woolworths and red for Coles) even the buttons on the website are either green or red. • They are both curre